FINE JEWELRY
Oversaw, designed, and launched signature fine jewelry collection, and direct all standards in photography, video, and art. Produced and designed website, editorial campaigns for new collection, catalogues, and all promotional materials.
This signature jewelry collection was co-designed in collaboration between jewelry designer Borah Betts and MC Rueda. The collection was inspired by our neighborhood on the Red Hook waterfront. The way that the ocean coexists with industrial decay creates a surreal beauty that informs the look of our jewelry. Each line explore facets of the waterfront.
“Many of the designs adhere to a principle we call "subversive nature." The idea is that the design references the way natural structures form and then decay over time. We might draw inspiration from an eroded coastline, or a river canyon. We carried over the "subversive nature" principle from our furniture to our jewelry.” Robb Report | October 2015
“We used recycled precious metals and sustainably sourced gemstones. For this project we were committed to keeping it ethical, and where possible, local. Our vision is that everything we design and produce adds to a greater good, meaning not only do we source sustainably, but our pieces are designed to last, and become heirlooms.” Robb Report | October 2015
Luxe Magazine | Nov 2016 issue
Elle Decor | Nov 2016
