U H U R U

With more than a decade of executive creative direction experience, I spearheaded and produced all initiatives and projects in branding/identity, marketing, and art for Uhuru Design—a furniture company dedicated to sustainability and timeless design—from the ground up.

Oversee and direct all standards in photography and art. Including visual identity—logos, colors, typography—editorial photography as well as product photography guidelines, client and internal documents, signage, merchandise, and presentations.

Produced and designed new e-comm website, editorial campaigns for new collections, catalogues, and all promotional materials. Create content and grow Instagram, Facebook, and Pinterest accounts and following. Produced branding video.

Managed branding, and identity, trade shows, exhibitions and events―Neocon Chicago, Wanted, ICFF, Brooklyn Designs, Noho Design District. 

Oversaw art and styling at the Red Hook and Tribeca showrooms, ran and produced Uhuru Beach pop up retail store in Amagansett, showroom events and art openings.