F A R O

Co-Founder and Creative Director of FARO [Pronounced Far-Ō | Noun] Spanish for 1. Lighthouse 2. Beacon 

We created from the ground up, a luxury brand that offered high-end products for everyday well-being. In addition to crafting custom wearables and accessories, we also curated experiential gift sets for relaxation, focus, sleep, and entertainment.

My role included to oversee, design, and launch signature collection, gift sets, and direct all standards in photography, art, online and social media presence. 

The Faro team combined my experience creating and branding products, Avra Van der Zee’s legal/operational and technology start-up background, Borah Betts’ jewelry background and Phoebe Streblow’s photography.